Customer Identity and Access Management
Most organisations are still running identity like it’s 2005. Multiple login systems, scattered consent capture, customer data stitched together after the fact. It shows. Experiences break, data can’t be trusted, and compliance risk keeps rising.
The fix is straightforward. One unified identity and consent layer across every touchpoint. One source of truth for who the customer is and what they’ve agreed to. Access becomes seamless. Data becomes reliable. Your SAP landscape stops compensating for chaos.
WHY CIAM MATTERS
Here's why getting identity right delivers real business value:
Identity is often treated as a UX detail until failures start breaking the journey. Login errors, messy consents and duplicated profiles undermine security, damage data quality and slow digital programmes. When identity, consent, access and integrations are not aligned, the entire experience becomes unstable.
Here's why getting identity right delivers real business value:
Unified Identity
Fragmented login systems create inconsistent journeys and duplicated profiles. A single identity layer across brands and channels gives customers one account and one experience everywhere.
Consent and GDPR
Disjointed consent models weaken compliance and create unreliable data. A harmonised, auditable consent structure across markets keeps data accurate and privacy controls predictable.
Conversion and Growth
Even small improvements in onboarding lift conversion. Clean, fast flows increase registrations, logins and revenue without redesigning the entire journey.
SAP Integration
Identity must align with SAP Commerce, Emarsys, CRM, POS and S/4. When CIAM fits into the SAP core, customer data stays accurate, secure and ready for use across the business.
B2B and B2C on One Platform
SAP CDC handles both consumer and business relationships on a unified platform. B2C implementations manage end-customer identity, consent, and authentication. B2B implementations add fine-grained authorization, delegated administration, and policy-based access control for partners, suppliers, and distributors. One platform, two models, no duplicate infrastructure.
Real Business Impact
Higher Conversion and Fewer Drop Offs
10-40%
5-10%
2-5%
Trusted by the world's best companies
Consent and Compliance
Trust and GDPR Built Into the Architecture
CIAM fails when consent is treated as a UX checkbox. It works when consent is engineered into the platform.
Consent becomes unified across brands and markets. Policy versions, expiry flows, audit trails, and self-service privacy centres become standard. Age verification integrates seamlessly. Data is cleaned, minimised, and deleted on schedule.
We don't just implement consent, we architect it for long-term governance.
From automated data minimisation schedules to cross-market audit trails, your CIAM setup becomes a compliance asset, not a liability.
Proven in the Real World
CIAM at Enterprise Scale
Salling Group runs one of the strongest CIAM implementations in the Nordics. Customer identities are harmonised across Bilka, Netto, BR, and other retail brands. Consents are unified across all touchpoints.
SAP Commerce, POS, and Emarsys are tightly integrated. Age verification is built in. Payment expiry is automated. Segmentation and omnichannel campaigns operate from a single, trusted identity core.
This is what enterprise-grade CIAM looks like—and we built it.
Built on SAP BTP: Modern CIAM architectures leverage SAP Business Technology Platform for integration. BTP's Integration Suite acts as middleware, streamlining data transformation and enabling decoupled, efficient connections to SAP and non-SAP systems. This means cleaner integrations, faster deployment, and a more flexible architecture as your landscape evolves.
Enterprise-Ready CIAM
Is your customer identity falling apart?
SAP Integration
CIAM That Fits Your SAP Digital Core
Identity has to fit the SAP landscape to stay stable. CIAM connects with Commerce, Emarsys, CRM, POS, and S/4HANA so customer data stays consistent as you add new channels. Start with a solid foundation that keeps customer data accurate and new channels simple to launch.
Enterprise Integration
Identity That Works Everywhere
Enterprises run on more than SAP. Identity has to move across apps, loyalty platforms, legacy systems, partner portals, APIs, POS, CRM, SSO, and social logins without failing. For B2B operations: SAP CDC's CIAM for B2B adds policy-based access control, delegated administration, and fine-grained authorization. Partners, suppliers, and distributors get self-service identity management. You get transparent visibility into partner organisations and user relationships through intuitive governance workflows. We align all of it into one identity model built for scale, whether you're managing consumers, business partners, or both.
Continuous Improvement
CIAM That Improves Over Time
Identity quality drops without ownership. A managed service keeps flows current, consent governance intact, and integrations stable so CIAM stays reliable as platforms and channels change. Your CIAM improves continuously, not just at launch.
SAP Customer Loyalty Management Integration
Loyalty Meets Identity
Why identity matters for loyalty:
Cloud-based loyalty profiles connect to customer identities managed in SAP CDC. This means real-time basket analysis, targeted offers based on actual behaviour, and unified loyalty wallets across brands and markets. Age verification, consent status, and customer preferences from CDC feed directly into loyalty journey planning.
Built for SAP landscapes:
Native integration with SAP Commerce, S/4HANA, and Service Cloud means loyalty data flows into planning, forecasting, and supply chain decisions. Track promotion performance, measure ROI in real-time, and understand financial impact without manual reconciliation.
We're preparing now:
As SAP partners who've built some of the strongest CIAM setups in the Nordics, we're positioned to integrate Customer Loyalty Management from day one. Identity is the foundation—loyalty is the next layer.
Our CIAM Value Stack
Your Identity Foundation
CIAM only works when every layer is engineered correctly.
Identity Done Right
Trust & Compliance Built In
Data Quality & Insight
Enterprise Integration
Continuous Improvement
Proven Results
Capabilities
A Complete CIAM Programme
We deliver a comprehensive CIAM programme that unifies identity, consent, security, and data across your digital ecosystem. From strategy to implementation and long-term governance, you receive a stable identity foundation designed for enterprise scale.
• Strategy & Architecture
We assess your landscape and design a CIAM roadmap aligned with your digital transformation and compliance requirements.
• Implementation & Integration
Full deployment of SAP Customer Data Cloud with tight integration to SAP Commerce, S/4HANA, Emarsys, and your existing systems. We leverage SAP Business Technology Platform (BTP) Integration Suite to build decoupled, efficient integrations that connect SAP and non-SAP systems without creating rigid point-to-point dependencies.
• Governance & Compliance
Consent management frameworks, data ethics policies, and ongoing regulatory compliance across Nordic and Benelux markets.
• Managed Services
Continuous optimisation, technical support, and evolution as your business scales. Your CIAM doesn't degrade but improves.
“B2B environments require structured access governance. CIAM extends identity beyond customers to partners and suppliers — without adding complexity.”
Stefan Avendaño Sønderup
Partner at 1DigitalTrust