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Customer Data is the battlefield of the future

Joint-event between SAP & 1DigitalTrust

Is your company ready for Cookie Apocalypse?

In 2023 Google will phase out Cookies as Google has been criticized for invading internet users privacy. Therefore, Google have decided to remove cookies permanently and companies will no longer be able to collect third party data.

In Stockholm the 31st of August 9:00 am to 14:00 pm at the Nobis Hotel

Resume of the Customer Data event

In 2023 Google will phase out their Cookies as Google has been criticized for invading internet users’ privacy. Therefore, Google has decided to remove cookies permanently and companies will no longer be able to collect third party data.

Now companies need to develop their own solid strategy of how to collect zero- and first party data from their customers while respecting their privacy.

Get insight on how far companies some of the leading companies are today in collecting Customer Data and what opportunities you have as a company to get started and build a productive strategy.

Collect knowledge from experienced people who developed and implemented Customer Data strategies in both B2C and B2B companies as Royal Unibrew, Pandora, Telia and Satair.

SAP and 1DigitalTrust will give you insight on how our solution Customer Data Cloud can help your company and be the foundation of collecting Customer Data.

Moreover, we will take a closer look at how you can collect zero- and first party data from all your sales channels such as website, apps, online chat, customer service, social media, e-mails, newsletter while being able to identify your customers across all channels and gather the data in one single customer profile. In this way you will be able to create the most personalized customer experience and marketing for every single customer of yours!

Time and date

  • Wednesday 31st of August at Nobis Hotel, Norrmalmstorg 2-4, 111 86 Stockholm

Agenda

9.00-9.30 – Register, Croissants, Juice & Coffee

9.30-9.45 – Introduction and Customer Data Quiz

9.45-10.05 – What is Cookie Apocalypse?

10.05-10.55 – Why Customer Data is the foundation for success in B2C and B2B markets?

10.55 – 11.10 – Break

11.10 – 12.05 – How do you ensure you have the right Customer Data strategy & setup to enable your company in using data to create business value?

12.05-12.20 – Which opportunities do I have to build the right foundation for Customer Data across all sales channels?

12.20 – 12.30 – Wrap up

12.30 – 14:00 Lunch at Nobis Hotel

Featured speakers

Troels Lindgård

Troels Lindgård

Partner, 1DigitalTrust

Troels is a Customer Data and Consent Specialist from 1DigitalTrust which is a partner of SAP. He advises large companies within the two areas both for Sweden and Denmark.

Christian Agger

Christian Agger

Managing Partner, Digitalthinking

Christian has worked with IT, digital data and marketing for over 20 years in companies such as Microsoft, Coca-Cola, TDC, Saint-Gobain, Airbus, Satair and Telia. For the last 12 years Christian has been leading digital transformations in Brødrene Dahl/Saint-Gobain, Airbus, Satair and Telia. Today Christian has started the company Digitalthinking, which helps companies and higher management teams to develop their digital ambitions.

Tobias Johansson

Tobias Johansson

Customer Data expert, SAP

Tobias is specialized in how a company is building and collecting Customer Data. On a daily base he helps large companies in Sweden and Denmark with handling their Customer Data and creating a productive strategy.

Thue Bøge Sørensen

Thue Bøge Sørensen

Head of Commercial IT, Royal Unibrew

Thue is responsible for Commercial IT at Royal Unibrew. Here he is leading the digital transformation, which involves the interaction in both B2C and B2B meanwhile supporting Royal Unibrews’ current growth journey. Furthermore, Thue has worked with digital transformation for the last 20 years, here he has helped numerous of large companies among other Pandora.

Target group

Event takeaways

Companies within Retail and Media, Fintech and Pharma. 

 

 

 

  • Get insight on how far companies some of the leading companies are today in collecting Customer Data and what opportunities you have as a company to get started and build a productive strategy.
  • Collect knowledge from experienced people who developed and implemented Customer Data strategies in both B2C and B2B companies as Royal Unibrew, Pandora, Telia and Satair.

Register now

Want to know more?

For further information about this webinar or solutions for SAP Compliance and SAP Cybersecurity, please contact Troels Lindgård, Partner in 1DigitalTrust via the contact form or directly at +45 5363 5787

Troels Lindgård

Troels Lindgård

Partner i 1DigitalTrust

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