Watch Executive briefing on
Online consumer registration and fast digital transformation in the retail industry
In this presentation you will learn how businesses in the retail industry can:
- Increase conversion rates by making the sign-up process easier for customers
- Handle customer data and consents efficiently and reduce compliance risks
- Speed-up digital transformation and be able to add new online sales channels as they emerge
Speaker is Troels Lindgaard, Partner at 1DigitalTrust. He combines his experience within data privacy, digital customer journeys and SAP Customer Data Cloud to help companies ensuring the best possible customer journey with high conversion rates, revenue increases and strong data privacy compliance.
Amazon will soon be an awesome competitor to online retailers in the Nordics.
One way to differentiate your online business and become the preferred retail outlet is to handle customers’ data, privacy, and consents with transparency across all your sales channels, as this is perceived as one of Amazon’s not so strong sides.
The webinar will show you how to handle customer data and consents in an efficient manner and set your retail site apart from the competition with maximum flexibility to a minimum of cost.
Convenience is one of the keys to create success online in the retail industry.
Simplified registration can provide an increase of 10% – 40% in signups
Social and password-less logon can increase registration with 5% – 10%
An increase in trust and transparency can provide an increase of 2% – 5% in revenues, as customers can get access to and manage their own consents and personal data.