Is your company ready for Cookie apocalypse?
In 2023 Google will phase out Cookies as Google has been criticized for invading internet users privacy. Therefore, Google have decided to remove cookies permanently and companies will no longer be able to collect third party data.
Now companies need to develop their own solid strategy of how to collect zero- and first party data from their customers while respecting their privacy.
The webinar covers
In 2023 Google will phase out Cookies as Google has been criticized for invading internet users privacy. Therefore, Google have decided to remove cookies permanently and companies will no longer be able to collect third party data.
Now companies need to develop their own solid strategy of how to collect zero- and first party data from their customers while respecting their privacy.
In this webinar we took a closer look on how you can collect first party data from all your sales channels such as website, physical store, apps, online chat, customer service, social media, e-mails while being able to identify your customers across all channels and creating a personalized customer experience.
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Agenda
- What is Cookie Apocalypse?
- What challenges will arise with the Cookie Apocalypse?
- How can you prepare your company and avoid decreasing website traffic and decreasing revenue?
- What have other companies done in your industry to prepare themselves for the challenges of losing third party data as cookies?
- Q&A
Featured speakers
Troels Lindgård
Partner, 1DigitalTrust
Troels is a compliance and Consent Management specialist advising several large companies in Denmark.
Tobias Johansson
Customer Data Expert, SAP
Tobias is a specialist in how to build and collect customer data and he has helped numerous of large companies in Sweden and Denmark.
Target group
Webinar takeaways
Retail & Media companies
Compliance Managers & Directors
Marketing Directors & Marketing Managers
Head of Digital & CIO
CEO
- You will gain a better understanding of the importance of zero- and first party data.
- You will understand better how to prepare for the Cookie Apocalypse.
- You will be able to start a successful roadmap with 1DigitalTrust and SAP in collecting Customer Data and be compliant at the same time.
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Want to know more?
For further information about this webinar or solutions for SAP Compliance and SAP Cybersecurity, please contact Troels Lindgård, Partner in 1DigitalTrust via the contact form or directly at +45 5363 5787
Troels Lindgård
Partner i 1DigitalTrust